Benefits And Opportunities For Business Using Internet Marketing

Benefits And Opportunities For Business Using Internet Marketing The website helps businesses to communicate- for example customers can fill in questionnaires or surveys about the website or store this helps the business to improve. Customers can easily go on website to make queries or enquiries, for example on the B&Q website when you click on ‘Contact Us’ and then click on the ‘Enquiries’ this shows you the another link that has a test of ‘General Enquiry.’ When you click on ‘General Enquiry’ the site gives you a webpage and customers can easily fill in a quick Enquiry form- that has the Title, Name, Address, etc also a box that you can fill in Enquiry details. When the customer is done filling in the Enquiry Form the customer can click on ‘Submit.’ This is good for the B&Q because you get quick feedback due to it being quicker than customer writing a letter (Serve- Add Value and Save- Save Costs). Easier to promote their products- especially when B&Q products are on Special Offer s, Sales, for Example B&Q on their homepage has ‘The Half Price Sale,’ ‘15% Off Everything from 26th to 30th January 2010 in Stores only’ ‘15% Off Selected Switches and Sockets,’ ‘50% of Selected Power Tools,’ ‘20% Off Selected Heating More Lines Added.’ This is an advantage for the business because it helps them to promote their customers and non-customers. Those who do not have the time to travel to B &Q or those who are not aware about their products in store and the Sales (Save- Save Costs and Sizzle- Extend the brand online). More frequent individualised communications to build relationship- When customers have an account with B&Q, the business send emails of deals, promotions and products consumers may be interested in. This is benefit to B&Q for the reason that it promotes their products to gain one-to-one relationship (Relationship deepening), increase their sales and avoids their customers going to their compe titors. Opportunities for Product Development Use of Internet Information to Identify Product Development- this is a benefit to B&Q because they can also use the Internet to gather information about the customers’ views and perceptions about their websites, their products and improvements the company could make. This is an advantage for B&Q given that it would help them to satisfy their customer and get new customers too plus it would be much cheaper and save time for B&Q to carry this online then to pay loads money to their staff who would have to go to the high street and ask these same questions to people or the staff goes in the B&Q store to ask their customers but most people may not want to be stopped in store, since they prefer just to shop around. Ability to link traditional methods with online marketing (‘bricks and clicks’) – this is again great B&Q because it enables them to promote their products online and offline. Plus it helps to generate sa les due to the fact that customers could order a product online that may not be in stock (Sell- Grow Sales). This is an advantage since the business can promote to those who do not shop in stores (online customers).