Benefits And Opportunities For Business Using Internet Marketing

Benefits And Opportunities For Business Using Internet Marketing The website helps businesses to communicate- for example customers can fill in questionnaires or surveys about the website or store this helps the business to improve. Customers can easily go on website to make queries or enquiries, for example on the B&Q website when you click on ‘Contact Us’ and then click on the ‘Enquiries’ this shows you the another link that has a test of ‘General Enquiry.’ When you click on ‘General Enquiry’ the site gives you a webpage and customers can easily fill in a quick Enquiry form- that has the Title, Name, Address, etc also a box that you can fill in Enquiry details. When the customer is done filling in the Enquiry Form the customer can click on ‘Submit.’ This is good for the B&Q because you get quick feedback due to it being quicker than customer writing a letter (Serve- Add Value and Save- Save Costs). Easier to promote their products- especially when B&Q products are on Special Offer s, Sales, for Example B&Q on their homepage has ‘The Half Price Sale,’ ‘15% Off Everything from 26th to 30th January 2010 in Stores only’ ‘15% Off Selected Switches and Sockets,’ ‘50% of Selected Power Tools,’ ‘20% Off Selected Heating More Lines Added.’ This is an advantage for the business because it helps them to promote their customers and non-customers. Those who do not have the time to travel to B &Q or those who are not aware about their products in store and the Sales (Save- Save Costs and Sizzle- Extend the brand online). More frequent individualised communications to build relationship- When customers have an account with B&Q, the business send emails of deals, promotions and products consumers may be interested in. This is benefit to B&Q for the reason that it promotes their products to gain one-to-one relationship (Relationship deepening), increase their sales and avoids their customers going to their compe titors. Opportunities for Product Development Use of Internet Information to Identify Product Development- this is a benefit to B&Q because they can also use the Internet to gather information about the customers’ views and perceptions about their websites, their products and improvements the company could make. This is an advantage for B&Q given that it would help them to satisfy their customer and get new customers too plus it would be much cheaper and save time for B&Q to carry this online then to pay loads money to their staff who would have to go to the high street and ask these same questions to people or the staff goes in the B&Q store to ask their customers but most people may not want to be stopped in store, since they prefer just to shop around. Ability to link traditional methods with online marketing (‘bricks and clicks’) – this is again great B&Q because it enables them to promote their products online and offline. Plus it helps to generate sa les due to the fact that customers could order a product online that may not be in stock (Sell- Grow Sales). This is an advantage since the business can promote to those who do not shop in stores (online customers).

Effects of Population Density Essay Example | Topics and Well Written Essays - 1500 words

Effects of Population Density - Essay Example Overall, the population grows in the world, and the population density becomes higher, especially in urban areas and large cities. In addition to physical population density, researchers identify another type of population density known as psychological state of crowding. Therefore, while discussing the topic of population density it is important to take into account not only pure statistics on density, but also the individual’s perceptions of crowding (Jain, 1987). Physical population density may cause negative effects on human behavior associated with intrusion to their territory, abuse of their personal space and/or breaking of their privacy. This paper aims to provide a more detailed analysis on how the concepts of territoriality, privacy, and personal space have become increasingly important as populations become denser. Also, this paper aims to examine the concept of noise and how it affects individuals. Privacy is an integral need of any individual, as it is â€Å"right to be left alone† (Ogden 2008, 20). With the development of Information Technologies and globalisation, the concept of privacy has been extended significantly covering thus the issues of private communication, surveillance, corporate monitoring, etc. Practically all people expect privacy in their lives as this is one of the fundamental human rights declared in the Universal Declaration of Human Rights (Ogden 2008). However, despite such a strong legal buttress, privacy as the human right has many different threats, varying from political and technological to social changes. One of such threats is increased population density (Ogden 2008). Territoriality initially was an important political and geographical term. Nowadays, it is widely adopted in environmental psychology and implies a concept whereas an individual organism or a group of organisms attempts to control a specified territory (Bortman et al., 2003). In other

The Role That Financial Intermediaries Play Essay

The Role That Financial Intermediaries Play - Essay Example The incentive in the form of their commission is earned in return for their intermediation services and at times providing support and help to both the parties. â€Å"Financial intermediaries, serve as the "go between" between lenders and borrowers. The difference between what they earn and pay is their reward for intermediation. A complex financial system comprises both financial markets and financial intermediaries. We distinguish financial intermediaries according to whether they issue complete contingent contracts or incomplete contracts. Intermediaries such as banks that issue incomplete contracts, demand deposits, are subject to runs, but this does not imply a market failure. With regard to the Central Bank, the central bank can easily regulate and delegate its duties to these financial intermediaries who are directly in touch with the final users of finances as well as the providers and suppliers of funds in the economy. If the circulation of currency notes is considered, the se intermediaries can act as consolidators of old notes and disburse the new notes to their customers and depositors. In this way, the central bank can do away with its duty to circulate them itself. Similarly, various policies and controls can be designed by the central banks which are to be put in practice by these intermediaries. The financial intermediaries play a vital role in regulating and managing financial resources of a financial system. The central banks and the reserve bank can put their policies into practice in a more efficient way.